And for today (unlike yesterday), we have a Harley advertisement that doesn’t suck. :-)
No RUBs chanting biker cliche’s and thinking they’re rebels when all they’re doing is following each other off a cliff (though some of the phrases included in this aren’t all that much better).
Making a good Harley advertisement is probably very hard to do. The best people for the job would probably be the bikers themselves -- as opposed to hiring a bit New York marketing firm, and giving the project to a team of marketers that have probably never been on a motorcycle (let alone having ridden a Harley) in their lives... You do that, and you’re just asking for biker cliche’s and an ad that follows every biker stereotype since Easy Rider came out.
So here’s my idea for Harley -- run a contest (think YouTube) for bikers to make their own Harley ads. Choose the three that get the highest ratings/votes as a percentage of views. Then run those 3 ads in a national campaign, and pay those three guys/gals what you would have wasted on a big New York firm. You’ll get a better return on your ad dollar, and you’ll get a lot of good PR along the way.
